More About Nissan
Nissan has become a household name as the company has been continuously coming up with innovative designs and powerful engines for almost 87 years now. The company was founded by a team of six men including Masujiro Hashimoto, Rokuro Aoyama, Kenjiro Den, Meitaro Takeuchi, Yoshisuke Aikawa, and William R. Gorham. Nissan Motor Corporation sells its vehicles under the Nissan, Datsun, and Infinity brands along with in-house performance tuning products under the Nismo moniker. Nissan has now partnered with a number of equally successful automobile manufacturers and owns some part of the Renault and Mitsubishi under the Renault–Nissan–Mitsubishi Alliance.
Nissan’s brand continues to evolve and expand each year and that is the reason it has emerged as the ninth-largest car manufacturer in the world. In 2016 the carmaker was able to produce over five million units. The company's success is linked in part to the hard work and dedication of its almost 150,000 employees all over the world. The company also has a reputation for lowering operational costs by utilizing efficient production methods. These cost-saving strategies mean a lower overall cost of its products and higher sales all around the world.
Nissan did not begin exporting to the US until the 1950s. The Nissan brand had very strong ties with the United States long before it began exporting to the country. One of the lead engineers William Gorham was in fact an American. Much of the equipment used in the factory and on the assembly line originated in the US, still, it was not until the 1950s that the company was able to begin exporting their vehicles to America. Until then their vehicles were primarily sold in Asian countries. Deciding to export to the US was a turning point in the company's history and they immediately began to see an increase in their profit.
Nissan was found guilty of tampering with fuel emissions tests on its vehicles in 2018. This discovery is even more scandalous because the automaker has won green globe and other similar awards on the basis of the results of those faulty tests. The company is, however, emphasizing that all of its vehicles now operate within the boundaries of international standards of safety and fuel emissions. Investigators have actually found out the scandal involves hundreds of perpetrators and spanned for a number of years.
Nissan has built a successful partnership with Renault over a number of years since their alliance. Currently, Renault owns a 43.4% voting stake in Nissan and Nissan has a 15% stake in Renault but does not have voting rights. The arrangement continues to prove beneficial for both parties. Nissan has also invested over $2.3 billion in Mitsubishi Motors which gives it a 34% controlling stake in the company.
Discussion about the concept of vision zero surfaced in 2015 under which the company aims to create a society with zero-emission and zero fatality due to accidents. The Japanese automaker intends to eliminate car accidents involving their vehicles altogether by integrating various safety features in their vehicles as standard. Nissan has also begun promoting the idea by means of creative advertising campaigns aimed at changing the way we drive. Even if they don’t stamp out car crashes forever, the step is truly appreciable.
There was a time that Nissan used to sell the most electric car in the world. Nissan LEAF started its production back in 2010 and was available in the global market by 2011. But the Tesla Model 3 is currently leading in that race. Now that the world has finally started to acknowledge the dangers of climate change and using clean efficient sources of energy has now become a top priority. Nissan has sold over 300,000 electric cars till now and the company has announced that it intends to release a number of new and improved electric vehicles in the very near future. The new Nissan Ariya is a step forward in that direction.
Nissan has seen its ups and downs over the years but it’s now holding strong with a market cap of $13.4 Billion. As of 2020, the company has $166.4 Billion in assets and has an overall profit of $383 Million. Nissan is known for producing high-quality vehicles at a reasonable price and continues to put pressure on its competitors worldwide.